With Christmas on the horizon, Stella Artois has today unveiled details of this year’s Christmas campaign. Stella Artois was first created as a gift to the people of Leuven, Belgium and each Christmas, the brand’s origins – reflected by the Latin “Stella” or star – are celebrated in a variety of ways. Bringing to life the spirit of Stella Artois’ origins this year’s campaign, ‘Give Beautifully’, focuses on thoughtful gift-giving this festive season. An out-of-home campaign launching on 1st December showcases this and also emphasises the importance of drinking responsibly at Christmas, with the strap-line ‘The perfect gift deserves to be savoured. Enjoy responsibly. ‘Alongside the out-of-home, Stella Artois will tell the story of the moments thoughtful gifts meet their lucky recipients in a series of online short films which will be launched on social channels.
In addition, Stella Artois has launched a range of limited edition packaging for the festive season. Introduced for the first time this year is a ‘Chalice in pack’ format, enabling consumers to purchase a 6 x 330ml pack which includes a 330ml Chalice so they can enjoy a perfectly poured Stella Artois at home. As well as this new pack format, Christmas edition primary packaging is available in both 284ml and 330ml bottle sizes, plus 440ml and 568ml cans. These will all appear on shelf in the off-trade in a range of Christmas edition secondary packaging, including a 6 x 330ml basket pack, and a 15 x 284ml pack.
Also available in selected stores is a limited edition 75cl bottle of Stella Artois, specially crafted for the Christmas period. Available in the on-trade will be the 330ml Christmas edition bottle and in selected outlets, Stella Artois will be perfectly poured into a limited edition one pint Christmas Chalice, with a snowflake Christmas design. Also launching for the first time, is Stella Artois’ online ‘Chalice Store’. This enables consumers to purchase their own Stella Artois Chalice, starting with a limited edition 330ml Christmas Chalice.
Available now, these Chalices are available to purchase at http://shop.stellaartois.com/.
“Christmas is a special time of year for Stella Artois, having first been created as a Christmas gift to the people of Leuven, said Phil Pick, Marketing Manager at Stella Artois. “We aim to bring this to life through our limited edition packaging this year but also ensure consumers enjoy Stella Artois responsibly this festive season, with an out of home advertisement which reminds people of the importance of responsible drinking.”
Wishing you a fabulous festive season.