How do you put on mascara? Chances are it’s the same technique you saw your mother use during your childhood.
The standard method of applying mascara could be described as ‘swipe, wiggle, repeat’ — but you might not have realised how much more effective this routine could become with just a few tweaks, like those advocated below.
Replace your mascara every few months
Mascara is like food in the sense that, as soon as it is first opened, it will start disintegrating. Yes, only slowly — but, if you want to avoid your mascara getting disconcertingly clumpy, it would be wise for you to replace it every two or three months.
Southern Living suggests that, on occasions when you lack enough time to buy new mascara, you put the existing tube “in a glass of hot water to warm up and thin out the formula”.
Always wipe a wand before using it
Beauty writers Sarah Stacey and Josephine Fairley have stated in words quoted by Cosmopolitan: “Pros swear by lash combs for separating and preventing splodges — but we find them fiddly and time-consuming.”
Therefore, the writers advise that you instead dispose of surplus mascara “by wiping the wand on a tissue, eliminating blobbinessbefore you start”.
Reuse a brush if it works well for you
In further advice quoted by Cosmopolitan, beauty experts Aisling McDermott and Laura Kennedy say: “If you love a particular brush, wash it thoroughly and hang onto it to try with another mascara formula.”
This advice is worth heeding if, for example, you obtain the innovative curved flexi-wand provided in ICONIC London’s Enrich & Elevate Mascara bundle.
Target the base of your lashes with wiggles
That’s because, ideally, you want this part of your lashes to get most of the product. So, after rapidly wriggling the brush back and forth on just the base or roots of your lashes, you should swipe that brush up in one large, slow motion.
Coat the backside of your lashes
Once you have utilised the wiggle technique described above, you can make your lashes even thicker and darker by using your wand to apply mascara to your lashes’ backside, too.
Here, the word ‘backside’ refers to the part of those lashes pushing up against your eyelid. It’s a particularly overlooked area and so warrants special attention.
Lengthen your lashes by focusing on their tips
If you have just used the advice earlier in this article to boost your lashes’ volume, now would be a good time for you to hold your mascara brush’s bristles right over these lashes’ tips.
While being careful to take quick and miniature swipes, add some more mascara to these tips.
Don’t be afraid to wear two different mascara formulas at once
Yes, you might not always have enough time to add a second layer of mascara to your lashes — but, when you do follow this particular advice, the results could delight you.
Prioritise lash separation and base length with the first layer and then switch your attention to enhancing volume.