Buying Wedding Rings Online: What You Need to Know Before You Order

Decades ago, there was no alternative.  However, after the boom of the Internet, people began to grow accustomed to buying goods online from the comfort of their couch.  Wedding rings are no exception.  Sure, you’ll need to know a girl’s sense of style and preferences, but making a purchase does not necessitate a visit to a physical store.  Here’s what to know before you order online.

Saving Money

Of course, you can’t put a price on love but in-store retailers place a higher price on available rings.  They need to make a profit and compensate for hiring employees and paying bills and rent.  However, a web retailer can offer a lower price since they have less overhead costs.  Many men are pleased to find a number of rings that are out of economical reach offline are very attainable online.


Avoiding Salespeople

Sure, sales associates are knowledgeable about precious gems, yet they don’t know anything you can’t find out about online.  When you’re buying a ring online you don’t have to deal with pushy salespeople or awkward conversations, especially those that can take place in front of your fiance.  When shopping online at somewhere like, you can feel comfortable checking prices while thinking about your next move.

Enjoying Selection

It’s likely you’ll have a limited selection when visiting brick-and-mortar stores.  However, online vendors have more to choose from, which saves time and gives your lady more opportunity to find exactly what she wants.  Plus, online vendors may be a part of a bigger company or an affiliate of others, which also broadens the selection.

Returning Items

One of the setbacks of buying online is the inability to physically experience the desired good.  There’s a chance that something that looks great online may appear different in person or get damaged enroute.  Therefore, it’s important to understand the vendor’s return policy (and be assured they have one!)  Online elements like high-quality photos ensure that you fully see what you’re buying.  Also, make sure you’re viewing the actual ring that you’re getting versus a ‘stock’ photo.

Qualifying the Diamond

A diamond needs to come with paperwork from a Gemological Institute or a Gem Society.  Such organisations qualify the carat, colour, clarity, and cut of each stone.  The certification comes with a grade, which helps determine its value.  However, other organizations exist but are not as respected.  Such appraisals will influence the price of the diamond.

Juggling On and Offline Options

There’s no reason why you can’t get the best of both worlds, juggling on and offline options before making your final purchase.  For example, you may want to visit brick-and-mortar stores to get an initial sense of available wedding styles and current trends.  Plus, in-store employees can answer any questions or concerns you may have.  After you gather information and have a few designs in mind, go online to save money and enjoy a wider selection.

It’s not traditional yet it makes more sense.  Buying wedding rings online is a great option and now you know what to do before you make your final purchase.


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