The end goal of every digital marketing effort is conversion. This means getting people to interact with your business in a valuable way, such as making a purchase or booking a consultation.
This short guide will look at one popular effective method of conversion called a ‘call to action,’ or CTA
What is a CTA?
The percentage of people who interact with a business out of the total of those who see their digital marketing material is known as the conversion rate. Optimising the conversion rate is its own speciality at many digital marketing agencies, such as kingkong.co. One method of doing this is to use a well-crafted call to action.
The CTA is a phrase which tells the audience what to do next. Often, they are presented as a button or a link to click on. You actually see these almost everywhere. Every “learn more,” “click here to subscribe,” or “claim offer” button is a call to action.
They’re so much a part of our online experience that we often don’t think about them, even when we use them. But they’re actually carefully designed. Their impact can be startling. For example, emails with a CTA can lead to more than 10 times more sales.
How to write an effective CTA
It is important that the look and language of your CTA align with your brand identity. It should also fit nicely into the page or space where you are placing it.
Within those limitations there are some tips to help make your CTA as effective as possible.
- Kick off with a strong verb: Be direct about what you want people to do, whether that’s “buy,” “book,” “download,” “subscribe,” or anything else.
- Elicit an emotional response: Include something that reassures customers, creates urgency, or makes it exciting. These could be things like “sign up for your trial without a credit card,” “Order now before they sell out,” or “book your dream cruise today.”
- Include prices: Someone clicking through to your site then being put off by your prices is arguably worse than if they don’t click through at all. Your brand is now associated with wasting their time. You can use CTAs to experiment with what prices and discounts are most appealing to customers.
- A/B testing: Come up with a few variations on your call to action and show them to different visitors on your website to see which one converts more effectively.
An effective CTA makes sure your digital marketing expenditure results in conversions. It is easy to implement and tweak, and these tips should have your customers clicking through in no time.
